A local store designed with the locals in mind, now puts them in charge.
A digital campaign extension that was a first for IGA. Making the brand more relevant to shoppers by demonstrating how their local IGA can put them in charge. As an activity it deepened relationships with existing shoppers and improved perceptions among prospecting customers, showcasing of IGA's points of difference/reasons to believe.
Bringing to life the many characteristics of local Aussie shoppers – their passions, expectations, missions and reasons why they choose to shop local – shoppers taking part in the online quiz where ask a series of light-hearted questions, leading to personalised results that matched them with the shopping traits of one of our characters from the ATL campaign, and examples of how their local IGA puts them in charge with more of the things they love.
