Turning a 'nothing special' food buzzer into something extra special, with a mobile-first prize winning mechanic.
Shoppers simply purchased any 2 McCain products (McCain Pub Style Chips or Rustica Pizza), scanned, their proof of purchase, set the mobile food pager and waited for the pager to flash (vibrating on Android/Chrome browsers just like the real thing), telling them if they’d won or not. Those winning a prize then simply clicked to reveal their prize.
