Showing how everyday actions can create change on a global scale.
Cannes Chimera was an initiative by the Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation that uses the creativity of communication professionals around the world to help solve global problems.
This idea, was 1 of only 3 winners globally in 2015, is a simple and shareable digital activation that demonstrates just how easy it is to make a global impact.
‘The Global Impact Predictor’ uses simple questions about a person’s social media connections and habits to demonstrate and predict how much change we can influence in today’s world at an individual level, and more importantly, illustrate the powerful change we can all make together.
